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DESIGN & CREATIVE DIRECTION
BLOOMINGDALE’S PRINT & PACKAGING
DESIGN & CREATIVE DIRECTION
I designed newspaper ads for Bloomingdale’s campaigns, with placements in the New York Times, Los Angeles Times, and international publications. Working closely with the print department, I ensured layouts and colors translated seamlessly from design to press.
At Bloomingdale’s, I was responsible for designing a series of collectible vinyl bags in collaboration with Disney and other high-profile brands. I created the packaging files, worked directly with vendors to select print colors, and visited warehouses to proof samples
I designed premium packaging and curated gift items for Bloomingdale’s Loyallist loyalty program, collaborating with vendors to produce exclusive pieces for high-end customers. These projects combined thoughtful design with meticulous production to deliver a luxury unboxing experience.
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