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I designed the limited-edition Lion King collectible bags for a Disney × Bloomingdale’s collaboration, handling the packaging files, vendor color selections, and sample proofing.

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LUIS AYALA

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LUIS AYALA

DESIGN & CREATIVE DIRECTION

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DESIGN & CREATIVE DIRECTION

LITTLE VINYL TOTES

At Bloomingdale’s, I was responsible for designing a series of collectible vinyl bags in collaboration with Disney and high-profile brands. I created the packaging files, worked directly with vendors to select print colors, and visited warehouses to proof samples.

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I had the honor of designing Bloomingdale’s Pride Parade bag, which was later adapted into the Bloomingdale’s Pride float.

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Designed promotional ads for Bloomingdale’s collectible vinyl bags that ran in international publications including the New York Times, Los Angeles Times, and leading Japanese magazines.

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