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I designed the limited-edition Lion King collectible bags for a Disney × Bloomingdale’s collaboration, handling the packaging files, vendor color selections, and sample proofing.

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LUIS AYALA
DESIGN & CREATIVE DIRECTION
DESIGN & CREATIVE DIRECTION
LITTLE VINYL TOTES
At Bloomingdale’s, I was responsible for designing a series of collectible vinyl bags in collaboration with Disney and high-profile brands. I created the packaging files, worked directly with vendors to select print colors, and visited warehouses to proof samples.

I had the honor of designing Bloomingdale’s Pride Parade bag, which was later adapted into the Bloomingdale’s Pride float.




Designed promotional ads for Bloomingdale’s collectible vinyl bags that ran in international publications including the New York Times, Los Angeles Times, and leading Japanese magazines.
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