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LUIS AYALA
PORTFOLIO
CUSTOM
COLLECTABLE VINYL TOTE BAGS
Collection of limited-edition vinyl bags I designed for Bloomingdale’s, with collaborations with Disney, other brands, and seasonal campaigns. Each project combined product design, packaging, and promotional advertising.
DESIGN & CREATIVE DIRECTION
LOYALLIST LOYALTY PROGRAM
As part of Bloomingdale’s Loyallist loyalty program, I worked on both digital promotions and premium packaging for high-profile customers. This included collaborating with vendors on production details, ensuring color accuracy and finish, and developing creative that carried through from online campaigns to physical gift experiences.
GIVE HAPPY HOLIDAY CAMPAIGN
Developed in-store visuals, including window displays and promotional items
SEE CAMPAIGN
PRINT & PACKAGING
At Bloomingdale’s, I designed packaging, ads, and promotional materials from collectible vinyl totes to holiday campaigns and the brand’s iconic shopping bags.
LUIS AYALA
DESIGN & CREATIVE DIRECTION
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